Nucleus Program

"Nucleus" from "Farm in the City"

It is the program in charge of marketing and distributing the farmers' harvest through different channels such as restaurants, supermarkets and the community in general.

Exclusivity

Each "Farmer" has an exclusive contract with "Farm in the City".

Dedication

It makes it easier for the farmer to devote all his efforts to planting and cultivating an organic and quality product.

Production

The agreement between the two companies (the Farmer and Farm in the City) includes a clause that establishes the purchase of the production for a period of 24 months.

Warranties

The crops have a guaranteed buyer for the first 2 years.

Renewals

Possibility of contract renewal or expansion to new buyers.

Sustainability

Promotes sustainability and WIN-WIN-WIN for all parties.

Benefits of the "Nucleus" program

Just like the cooperative models, the "Nucleus" Program channels, promotes and distributes the entire harvest of each of our "Farmers" in Puerto Rico. This allows supermarkets, restaurants, hotels, among others to have the correct exposure of each of our products along with a constant and safe supply through all the operators of "Farm in the City".

Landlords and commercial rentals

Offices

Buildings

Features and added value of our products of our products

Promotion Strategies

"Farm in the City's "Nucleus" to market the crops will drive product distribution strategies with offline and online marketing strategies for both the brand and for each individual product:

"Farm in the City" will drive the promotion of products and points of sale through social networks.

"Farm in the City" will integrate demonstrations and in-store promoters.

Pro-sales promotion through Stories and Reels on Farm in the City's social networks.

Paid advertising campaigns for greater reach and cost-effectiveness in monthly sales.

Incentives from #SupportLocal with POP material when purchasing "Farm in the City" products.

Public relations to drive sales in traditional and non-traditional advertising media.

Module Acquisition

The "FARMER" or agro-entrepreneur acquires the technological module with "Farm in the City" and according to the local demand chooses the product to grow. With the respective training and the guidelines of the "Farm in the City" program and its technology, the farmer will start the operation of his cultivation module.

Operation "Farm in the City"

The "Farmer", once he has completed intensive training for the operation of the module, starts his crop production throughout the year regardless of climate or agricultural experience. With this technology, the quality of the harvests is guaranteed thanks to the cultivation in a controlled environment avoiding pests and crop losses.

"Nucleus"

After the harvest time has elapsed according to the type of crop, the Farmer is ready to ship and invoice the products to Nucleus from Farm in the City. The program pays Nucleus 30 days after invoicing.

Distribution

The "Nucleus" program, through its fleets, distributes the products in the different established sales channels. We emphasize that the products are kept under the ideal temperature and under a reduced transfer time to promote nutritious and fresh crunchy crops.

"Farm in the City" promotion

The availability and consumption of the products will be promoted through different online and offline media or tools, promoting directly in the same points of sale, and indirectly through education for food safety, the consumption of organic greens and support for our Puerto Rican harvest.

Technical Support

Once a month the Farm in the City technician visits each cultivation module for maintenance and calibration. In addition, he supplies inputs for the next month of cultivation and keeps a log of procedures for each operation required by the FSMA Law.